Create a Magoo

Terms of Service

Effective date: October 10, 2026

1. Agreement to these Terms

These Terms of Service (the "Terms") are a binding agreement between you and Magooapp LLC ("Magoo," "we," "us" or "our"), based in Seattle, Washington, USA. They govern your use of magoo.app, magoo.me links, our mobile apps, our augmented reality viewer and every related feature (together, the "Service").

You accept these Terms when you create an account, create, open or scan a Magoo, or otherwise use the Service. If you do not agree, do not use the Service. If you use the Service for a company or other organization, you confirm that you can bind it to these Terms, and "you" includes that organization.

Section 14 contains a binding arbitration agreement and a class action waiver. They affect how disputes are resolved. Please read it carefully.

Our Privacy Policy explains how we handle personal information. Physical products sold through our online store are also subject to the terms shown at checkout in that store.

2. Eligibility and accounts

Age. You must be at least 13 years old to use the Service. If you are under 18, or under the age of majority where you live, you may use the Service only with the permission of a parent or legal guardian who agrees to these Terms for you. You must be at least 18 to make a purchase.

Legal capacity. You may not use the Service if you are barred from doing so under the laws of the United States or of the place where you live, or if we previously closed your account for violating these Terms.

Your account. You create an account with a mobile phone number or an email address and a password, or by signing in with Google or Apple. We verify your phone number or email with a one-time code. You must use a phone number or email that you control and keep it current. Keep your password secret. You are responsible for everything that happens under your account. Tell us right away at team@magooapp.com if you believe someone else has access to it. If you lose access to the phone number or email on your account, you may lose access to your account and your Magoos.

Text messages. If you give us your phone number, you agree to receive text messages from us about your account, such as verification codes, security notices and the link to a Magoo you created. Message frequency varies. Message and data rates may apply. We do not send marketing text messages unless you separately agree to them. Mobile carriers are not liable for delayed or undelivered messages.

Our discretion. We may refuse registration, reclaim a username, or limit the Service in any country or for any phone number range, at any time.

3. The Service

What a Magoo is. A Magoo is digital content, such as video, audio, images, 3D models, buttons and links to YouTube videos, that is attached to an image of a physical object (the "Target"). A Magoo can be opened through a link, a QR code, an NFC tag or camera recognition of the Target.

Your license to use the Service. As long as you comply with these Terms, we grant you a limited, personal, non-exclusive, non-transferable, non-sublicensable and revocable license to use the Service. All rights we do not expressly grant are reserved.

No guarantee of recognition or display. Augmented reality tracking and image recognition depend on your device, browser, camera, lighting, network connection and the Target itself. We do not promise that any Target will be recognized, that a Magoo will display on any particular device, or that a Magoo will stay available for any period of time.

Keep your own copies. The Service is not a backup or storage service. Keep a copy of everything you upload.

Printed links, QR codes and NFC tags. A link, QR code or NFC tag may stop working, or may point to different content, if the Magoo is edited, replaced, deleted, removed or scheduled, or if the account that owns it is closed. Some edits, including replacing the media in a Magoo, may create a new Magoo with a new link. Test a Magoo before you print or distribute anything. We are not responsible for printing, reprinting, shipping or replacement costs.

Beta and scheduled features. Features labeled beta, preview or test, and features that activate a Magoo at a set date or time, are provided as they are and may be changed or withdrawn at any time.

Use common sense. Stay aware of your surroundings when you use the camera. Do not use the Service while driving. You are responsible for where you place any object, card, sticker or tag, and you must have permission to place it there.

Changes and limits. We may add, change, suspend or discontinue any part of the Service, and we may set limits on file size, duration, number of Magoos, layers, storage and usage.

4. Your content

You own your content. You keep ownership of the Targets, videos, audio, images, text, links and other material you upload or create with the Service ("User Content").

License you give us. You grant Magoo a worldwide, non-exclusive, royalty-free license to host, store, copy, transcode, adapt for technical reasons, display, perform and distribute your User Content, and to create tracking and recognition data from your Targets. We may use this license to operate, secure and improve the Service and to show your content according to the visibility you choose. We may sublicense it to the service providers that help us run the Service, and transfer it to a successor of our business.

Public content. For User Content that you make Public or submit to our Experiences feed, the license also lets us display it to anyone, inside and outside the Service, and use it to promote Magoo, including on our website, our social media channels and in advertising. You can end this promotional use for the future by making the content Private or deleting it.

When the license ends. The license ends within a reasonable time after you delete the content or your account. It continues for backup copies for a limited period, for copies we must keep by law, and for copies that other people already saved, recorded or shared.

Visibility. A Magoo can be a Draft, Private or Public.

Targets are not exclusive. Other people may attach their own Magoos to the same or a similar Target. We decide how and in what order Magoos on a Target are shown. You get no exclusive right to a Target by using it.

Your promises about your content. Each time you upload or share User Content, you confirm that:

Brands and objects that belong to others. You may attach a Magoo to an object you lawfully have, including a branded product, as personal expression. You are solely responsible for doing so. You may not suggest that a brand owner sponsors, endorses or is affiliated with you or with Magoo. Magoo is not affiliated with the owners of third-party brands that appear in Targets. We may remove a Magoo if a rights owner complains.

YouTube and external links. A YouTube layer plays through YouTube's embedded player and is subject to the YouTube Terms of Service. We do not host that video and it may become unavailable. You are responsible for the destination of every button and link you add.

Reveals. A "reveal" is a recording of a Magoo made in our viewer. When you make a Magoo that others can open, you allow those people to record it and share the reveal for personal, non-commercial purposes. Reveals may include Magoo branding. If you share a reveal, you are responsible for it as User Content.

Moderation. We have no duty to monitor User Content, but we may review, refuse, restrict, hide or remove any User Content at any time, for any reason, with or without notice. Content submitted to the Experiences feed is reviewed before it appears, and we are not required to publish it.

Feedback. If you send us ideas or suggestions, we may use them without restriction and without payment to you.

5. Acceptable use

You may not use the Service, or help anyone else use it, to:

We may investigate suspected violations, remove content, suspend or close accounts, and cooperate with law enforcement.

6. Purchases, free Magoos and credits

Free Magoos. We may let each account publish a number of Magoos at no charge. The number is shown in the Service. The free allowance is one per person, has no cash value, and may be changed or ended for future Magoos at any time. We may cancel it for any account that abuses it.

Paid publishing. Beyond any free allowance, publishing and sharing a Magoo requires payment, either for a single Magoo or for a pack of credits. Prices are shown before you pay. Unless we clearly say otherwise at checkout, each purchase is a one-time payment and not a subscription.

Payment. Payments are processed by Stripe or by the app store you buy through. You authorize us and our payment processor to charge your payment method for the total shown, including any taxes. You confirm that you are allowed to use that payment method. Charges may appear as "MAGOO" on your statement.

All sales are final. A purchase is delivered as soon as the credit is added to your account or the Magoo is published. For that reason, all purchases are final and non-refundable, except where the law requires a refund. If you were charged and the Service failed to deliver what you bought, contact us at team@magooapp.com within 30 days and we will, at our choice, add the credit or refund the charge. Purchases made through an app store are also subject to that store's refund rules.

Credits. Credits, including those we grant for free or as part of a promotion, are a limited license to use a feature of the Service. They are not money or property, have no cash value, cannot be transferred, sold or exchanged, and can be used only in the account that holds them. Unless we say otherwise when you get them, purchased credits do not expire while your account remains active.

What you are paying for. Payment lets you publish and share a Magoo. It is not a promise to host that Magoo forever. If we decide to shut down the Service, we will make reasonable efforts to give you at least 30 days' notice.

Price changes and promotions. We may change prices at any time for future purchases. Promotions, promo codes, gift cards and giveaways are subject to their own rules, may be limited in time, and may be changed or withdrawn. Unless their rules say otherwise, they cannot be combined or redeemed for cash.

Chargebacks. If you dispute a valid charge with your bank or card issuer, we may suspend your account and the Magoos paid for with that charge.

Physical products. Cards, tags, stickers and other physical products are sold through our online store under the terms shown at checkout there. These Terms govern any Magoo linked to those products.

7. Copyright and trademark complaints

We respond to notices of claimed copyright infringement under the U.S. Digital Millennium Copyright Act (DMCA).

To report infringement, send our designated agent a written notice that includes:

  1. your physical or electronic signature;
  2. the copyrighted work you claim was infringed;
  3. the material you want removed and where it is, such as the Magoo link;
  4. your name, address, phone number and email;
  5. a statement that you believe in good faith the use is not authorized by the copyright owner, its agent or the law; and
  6. a statement, under penalty of perjury, that your notice is accurate and that you are the owner or are authorized to act for the owner.

Designated agent: Magooapp LLC, Attn: Copyright Agent, 2415 57th St SE, Auburn, WA 98092, USA, team@magooapp.com.

Counter-notice. If we remove your content and you believe that was a mistake, you may send the agent a counter-notice with the information required by 17 U.S.C. § 512(g)(3). We may restore the content if the complaining party does not file a court action within the time the law provides.

Repeat infringers. We close, in appropriate circumstances, the accounts of people who infringe repeatedly.

False claims. Anyone who knowingly misrepresents that material is infringing, or that it was removed by mistake, may be liable for damages.

Trademarks and other rights. Send trademark, privacy and publicity complaints to the same address. We may remove content on that basis at our discretion.

8. Magoo's intellectual property

The Service, including its software, design, text, graphics, sample content, and the Magoo name, logos and other marks, belongs to Magoo or its licensors and is protected by law. These Terms give you no right to any of it other than the license in Section 3. You may not use our name or marks without our written permission, except to refer truthfully to the Service.

9. Third-party services

The Service relies on and links to services we do not control, such as Stripe, YouTube, mobile carriers, app stores, browsers and websites reached through buttons and links in Magoos. Their own terms and privacy policies apply to them. We are not responsible for their content, availability or conduct.

10. Suspension and termination

By you. You may stop using the Service at any time. To delete your account, write to team@magooapp.com from the email on your account, or include the phone number on it.

By us. We may suspend or close your account, remove your Magoos, or limit your access to the Service at any time, with or without notice, for any reason. Reasons include a violation of these Terms, a risk of harm or liability to anyone, a legal requirement, or an account that has had no activity for 24 months.

What happens next. When an account is closed, your license to use the Service ends, and your Magoos and their links, QR codes and tags may stop working. Unused credits are forfeited, except that if we close your account without cause we will refund the price of any purchased credits you have not used.

What survives. Sections 4 (for the license terms that continue), 6, 8 and 10 through 16 continue to apply after these Terms end.

11. Disclaimers

THE SERVICE AND ALL CONTENT ARE PROVIDED "AS IS" AND "AS AVAILABLE." TO THE FULLEST EXTENT THE LAW ALLOWS, MAGOO DISCLAIMS ALL WARRANTIES, WHETHER EXPRESS, IMPLIED OR STATUTORY, INCLUDING WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, QUIET ENJOYMENT AND NON-INFRINGEMENT.

WE DO NOT WARRANT THAT THE SERVICE WILL BE UNINTERRUPTED, SECURE OR ERROR-FREE, THAT ANY TARGET WILL BE RECOGNIZED, THAT ANY MAGOO, LINK, QR CODE OR TAG WILL KEEP WORKING, OR THAT YOUR CONTENT WILL BE STORED WITHOUT LOSS.

WE DO NOT CONTROL AND ARE NOT RESPONSIBLE FOR USER CONTENT OR FOR WHAT USERS DO. YOU MAY SEE CONTENT YOU FIND OFFENSIVE OR INACCURATE. YOU USE THE SERVICE, AND OPEN OTHER PEOPLE'S MAGOOS AND LINKS, AT YOUR OWN RISK.

Sample, demo and promotional Magoos shown by us are illustrations of what the Service can do. They may feature actors or AI-generated performers and scripted scenarios.

Some places do not allow the exclusion of certain warranties, so parts of this section may not apply to you.

12. Limitation of liability

TO THE FULLEST EXTENT THE LAW ALLOWS, MAGOO AND ITS MEMBERS, MANAGERS, OFFICERS, EMPLOYEES, CONTRACTORS, SUPPLIERS AND LICENSORS (THE "MAGOO PARTIES") WILL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY OR PUNITIVE DAMAGES, OR FOR ANY LOSS OF PROFITS, REVENUE, DATA, CONTENT, GOODWILL OR BUSINESS OPPORTUNITY, OR FOR PRINTING, REPRINTING OR REPLACEMENT COSTS, ARISING FROM OR RELATED TO THE SERVICE OR THESE TERMS.

THE TOTAL LIABILITY OF THE MAGOO PARTIES FOR ALL CLAIMS ARISING FROM OR RELATED TO THE SERVICE OR THESE TERMS WILL NOT EXCEED THE GREATER OF (A) THE AMOUNT YOU PAID MAGOO IN THE 12 MONTHS BEFORE THE EVENT THAT GAVE RISE TO THE CLAIM AND (B) US$100.

THESE LIMITS APPLY TO EVERY THEORY OF LIABILITY, INCLUDING CONTRACT, TORT, NEGLIGENCE, STRICT LIABILITY AND STATUTE, EVEN IF WE WERE TOLD THAT THE DAMAGE WAS POSSIBLE AND EVEN IF A REMEDY FAILS OF ITS ESSENTIAL PURPOSE.

Time limit. To the extent the law allows, you must bring any claim related to the Service or these Terms within one year after the claim arose. After that, the claim is permanently barred.

Some places do not allow certain limitations of liability, so parts of this section may not apply to you. Nothing in these Terms limits liability that cannot be limited by law. You agree that these limits are a fair allocation of risk and that we would not offer the Service at its price without them.

13. Indemnification

To the fullest extent the law allows, you will defend, indemnify and hold harmless the Magoo Parties from any claim, demand, loss, liability, damage, cost and expense, including reasonable attorneys' fees, brought by a third party and arising from or related to:

We may take over the exclusive defense of any such claim at our own expense. In that case you will cooperate with us, and you may not settle the claim without our written consent.

14. Dispute resolution and arbitration

PLEASE READ THIS SECTION CAREFULLY. IT REQUIRES MOST DISPUTES TO BE RESOLVED BY INDIVIDUAL ARBITRATION AND NOT IN COURT.

14.1 Talk to us first. Before starting any formal proceeding, the party with a complaint must send the other a written description of the dispute and the relief requested. Send yours to team@magooapp.com. We will send ours to the phone number or email on your account. Both sides will try in good faith to resolve the dispute for 60 days. Any deadline to file a claim is paused during that period.

14.2 Agreement to arbitrate. If the dispute is not resolved, you and Magoo agree that any dispute, claim or controversy arising from or related to the Service or these Terms will be resolved by binding individual arbitration and not in court. The American Arbitration Association (AAA) will administer the arbitration under its Consumer Arbitration Rules, available at adr.org. The U.S. Federal Arbitration Act governs this section.

14.3 Exceptions. Either party may bring an individual claim in small claims court if it qualifies. Either party may also go to court to seek an injunction or other equitable relief to stop infringement or misuse of intellectual property.

14.4 No class actions. YOU AND MAGOO MAY BRING CLAIMS AGAINST EACH OTHER ONLY IN AN INDIVIDUAL CAPACITY, AND NOT AS A PLAINTIFF OR CLASS MEMBER IN ANY CLASS, COLLECTIVE, CONSOLIDATED OR REPRESENTATIVE PROCEEDING. YOU AND MAGOO EACH WAIVE THE RIGHT TO A JURY TRIAL. The arbitrator may award relief only to the individual party and only as needed to resolve that party's claim. If a court finds this paragraph unenforceable for a particular claim or remedy, that claim or remedy will be decided in court and everything else will stay in arbitration.

14.5 How it works. One arbitrator will decide the dispute. The hearing will take place by video, by phone or on written submissions, unless the arbitrator requires an in-person hearing, which will be held in the county where you live. Fees are allocated as the AAA rules provide. The arbitrator decides all questions about the scope and enforceability of this section, except that only a court may decide whether paragraph 14.4 is enforceable. The award is final and may be entered in any court with jurisdiction.

14.6 Mass filings. If 25 or more similar demands are filed against Magoo by or with the help of the same law firm or organization, the AAA Mass Arbitration Supplementary Rules apply and the demands may be grouped and decided in batches.

14.7 Your right to opt out. You may opt out of arbitration by emailing team@magooapp.com within 30 days after you first accept these Terms. Include your name, the phone number or email on your account and a statement that you opt out of arbitration. Opting out does not affect any other part of these Terms.

14.8 Governing law and courts. The laws of the State of Washington, USA, govern these Terms and any dispute, without regard to conflict of law rules. Any dispute that is not subject to arbitration will be heard only in the state or federal courts located in King County, Washington, and you and Magoo consent to those courts. If you are a consumer living outside the United States, this section does not take away protections that the law of your country gives you and that cannot be waived.

14.9 Changes to this section. If we change this section, other than a change to our contact details, you may reject the change by emailing us within 30 days after it takes effect. The previous version of this section will then continue to apply to you.

15. Changes to these Terms

We may update these Terms. If a change is material, we will give notice in the Service, by text message or by email before it takes effect. The updated Terms apply from their effective date. If you keep using the Service after that date, you accept them. If you do not agree, stop using the Service and ask us to delete your account.

16. General terms

Entire agreement. These Terms, the Privacy Policy and any additional terms we show you for a specific feature or promotion are the whole agreement between you and Magoo about the Service. They replace any earlier agreement on the same subject.

Severability and waiver. If part of these Terms is found unenforceable, the rest stays in effect and the unenforceable part will be enforced as far as the law allows. If we do not enforce a provision, that is not a waiver of it.

Assignment. You may not transfer these Terms or your account without our written consent. We may transfer these Terms to an affiliate or to a successor in a merger, sale or reorganization.

Events beyond our control. We are not liable for any delay or failure caused by events beyond our reasonable control, including outages of networks, carriers, hosting providers or other third parties.

Export and sanctions. You may not use the Service if you are located in a country under U.S. embargo or are on a U.S. government list of prohibited or restricted parties.

Electronic communications. You agree that we may send you notices and other communications electronically, in the Service, by text message or by email, and that these satisfy any legal requirement that a communication be in writing.

App stores. If you download our app from an app store, the store is not a party to these Terms and is not responsible for the app or for any support, warranty or claim related to it. The store operator and its subsidiaries may enforce these Terms against you as third-party beneficiaries where their rules require it.

No other beneficiaries. Except as stated above, these Terms give rights only to you and Magoo.

Language. These Terms are written in English. If we provide a translation, the English version controls.

California residents. You may contact the Complaint Assistance Unit of the Division of Consumer Services of the California Department of Consumer Affairs at 1625 North Market Blvd., Suite N 112, Sacramento, CA 95834, or by phone at (800) 952-5210.

Contact. Magooapp LLC, 2415 57th St SE, Auburn, WA 98092, USA. Email: team@magooapp.com.