Magoo FAQ

Hide a video in an image. Scan it. Watch it come alive. Here is everything else you might want to know.

The basics

What is Magoo?

Magoo is a web-based augmented reality platform and social network that uses image recognition to connect physical images and objects with video and digital experiences.

How does Magoo work?

Choose an image, add your video and share your Magoo. When someone scans the image, Magoo recognizes it and the video comes alive.

Do I need an app to use Magoo?

No. Magoo is web-based and does not require users to install a Magoo mobile app to experience a Magoo.

What can I turn into a Magoo?

Photos, illustrations, printed designs, cards, posters, packaging, merchandise and many other recognizable images.

Do I need to know how to create augmented reality?

No. Magoo is designed so that people can create AR experiences without programming or building their own augmented reality application.

Creating a Magoo

How do I create a Magoo?

Upload the image you want Magoo to recognize, add your video and publish it. If you can upload an image and a video, you can create a Magoo.

Can I record a video?

Yes. You can record your video when you create your Magoo.

Can I upload an existing video?

Yes. You can upload a video you already have.

Can I use a YouTube video?

Yes. You can add a YouTube video instead of recording or uploading one.

Can I change the video later?

Yes. A Magoo can continue to be edited after it is created.

Can I change the image later?

Yes. The image can be changed after the Magoo has been created.

Can multiple people connect stories to the same image?

Yes. One image can have multiple Magoos, including Magoos created by different people.

Can I print my Magoo on a physical product?

Magoo includes a Store that lets users turn their image into a physical product, such as a T-shirt, so the printed item can become part of the experience.

Sharing and privacy

How can I share a Magoo?

People can reach a Magoo by scanning its image, scanning its QR code or opening its shared link.

Can I use a QR code?

Yes. Magoo generates a QR code that provides an additional way to access and share the experience.

Can a Magoo be private?

Yes. You control whether a Magoo remains private or is made discoverable for others to find.

What does Discoverable mean?

A discoverable Magoo can be found by anyone who scans the image, and by people searching and exploring Magoo. A private Magoo is shared only with the people you choose.

Is Magoo a social network?

Yes. Magoo combines augmented reality creation with social discovery and interaction. Users can create experiences, share them and make them discoverable to others.

Can businesses use Magoo?

Yes. Businesses can use Magoo to connect products, packaging, printed materials, merchandise and marketing pieces with video and other digital experiences.

Pricing

How much does Magoo cost?

Your first 3 published Magoos are free. After that, 1 Magoo is $1.99, 5 Magoos are $6.99 and 10 Magoos are $9.99. It is a one-time payment, with no subscription.

Technology

What is WebAR?

WebAR is augmented reality that runs in a web browser instead of a dedicated app. Magoo is WebAR: people open a Magoo in their phone's browser, with no Magoo app to install.

How does Magoo use image recognition?

When someone scans an image, Magoo recognizes it and brings the experience connected to it to life.

What is an image target?

An image target, or target, is the image Magoo recognizes when it is scanned. A Magoo is the experience a person creates and connects to that image.

Looking for prices? View pricing. Want to see one? See the demos.

Is Magoo Augmented Reality? Yes.

Magoo is a web-based augmented reality platform and social network that uses image recognition to connect physical images and objects with video and digital experiences.

Choose an image — we call it a target — and connect your video to it. When someone scans the target with their phone, Magoo recognizes the image and brings the experience to life.

Traditional augmented reality projects can require custom development, specialized software or a dedicated mobile application. Magoo is designed to make that process accessible through the web.

Use Magoo as a web-based augmented reality solution without having to build your own AR application or image-recognition infrastructure.

No AR development required. No Magoo app to install.

Magoo terminology

What is a Target?

A target is the image Magoo recognizes when it is scanned.

What is a Magoo?

A Magoo is the experience a person creates and connects to a target.

Can one target have more than one Magoo?

Yes. Multiple Magoos — including Magoos created by different users — can be associated with the same target.

What will you hide in yours?